Dr. Albert Yeung, Chairman of Emperor Group joined with Nicholas Tse and Joey Yung to unveil new Emperor Jewellery boutique at MAX City in Shanghai

May 2, 2024

Emperor Jewellery has officially opened its new boutique at MAX City in Shanghai. Dr. Albert Yeung, Chairman of Emperor Group, joined with Nicholas Tse and Joey Yung to officiate the opening ceremony to embrace the exquisite craftsmanship and design of Emperor Jewellery with our esteemed guests.

Dr. Albert Yeung, Chairman of Emperor Group said “The grand opening of new Emperor Jewellery boutique at MAX City in Shanghai signifies the continuous expansion of our footprint on jewellery market in Mainland China and further enhance our reputation in the Greater China region. Since the brand launch, we have always pursued the commitment to excellence, trend and customer needs for dedicating ourselves to create extraordinary jewellery with high-quality and elegance. 

In the glam-filled ceremony, Emperor Jewellery led the esteemed guest into the dazzling world of jewellery. Nicholas Tse is not only talented in music and movie, but he also has a distinct interpretation of jewellery. He shared “Jewellery design is all about constantly seeking breakthroughs and exploring possibilities, just like the action scenes in movies give audience a fresh and exciting experience.  I will be the action director for the upcoming movie “Customs Frontline” which is a completely a challenge for me. This perfectly aligns with Emperor Jewellery’s commitment to innovation and excellence. 

Joey Yung graced the ceremony with style and elegance as she stunningly adorned with Emperor Jewellery High Jewellery Collection. She shared “Mother’s Day is around the corner, I just purchased a jewellery piece as a gift for my dear mother in “9.9s”. It would be a nice idea to have a mother-daughter set.  I have a special affinity for the jewellery designed by Emperor Jewellery which is elegant and fashionable. Every pieces are precious collectibles, making it the perfect choice to my mother.”

The new boutique aims to promote the artistic value of our designed jewellery, bringing together design and culture literature for Shanghai customers. In additional to the high jewellery pieces, it also showcases affordable luxury jewellery and wedding jewellery, providing the unparalleled shopping experience which embodies the brand’s commitment to excellence.