ARTICLES 
Brand Heritage
BRAND HERITAGE
1942
In 1942, Mr. Yeung Shing, founder of the Emperor Group officiated at the opening of Shing On Kee Watch Shop in Shanghai Street amid booming firecrackers, unveiling a historical prelude for the Emperor Group.
1949
Shing On Kee Watch Shop expanded its retail operation on Shanghai Street in 1949.
1964
Observatory Watch & Jewellery began business at 499 Nathan Road, Kowloon in 1964. Asian movie queen Ms. Ivy Ling Po (third left) and Dr. Albert Yeung (third right) officiated at the shop’s opening ceremony.
1965
Grand opening of Emperor Watch and Jewellery Company located at the ground floor of Jade Mansion at the juncture of Nathan Road and Waterloo Road in November 1965.
1968
Grand opening of Tsim Sha Tsui branch of Emperor Watch and Jewellery Co. Ltd at 81 Nathan Road in 1968, with Mr. Samson Sun J.P.M.B.E. (first right) performing the officiating ceremony.
1972
Observatory Watch & Jewellery was appointed authorized retailer of Rolex and Omega in 1972. Dr. Albert Yeung (first right) along with the Swiss Ambassador to Hong Kong Mr. H. Suter (third right), General Manager, Rolex Hong Kong Co. Ltd., Mr. Hans Brunner (second right) and Asian movie queen Ms. Betty Li (second left), performed the ribbon-cutting ceremony to celebrate the shop’s expansion.
1990
Ms Cherie Chung (second right) and Ms Brigitte Lin (second left) showed up in style to celebrate the business expansion of Emperor Jewellery Tsim Sha Tsui branch at a grand ceremony in 1990.
1992
(From third left) Ms Cherie Chung, Mr David Eldon, the General Manager of HSBC, Ms Brigitte Lin, Dr. Jackie Chan and Ms Cheung Man, officiated at the ribbon-cutting ceremony together at the grand opening of the Emperor Watch and Jewellery branch in Central in 1992.
2004
In 2004, Emperor Watch and Jewellery opened its new shop in Russell-Street, Causeway Bay. (From the left) Ms Cindy Yeung, Dr Stanley Ho, Nicholas Tse, Dr. Jackie Chan, Joey Yung and Twins officiated at the ribbon-cutting ceremony.
2007
(From the left) Ms Cindy Yeung, Mr Hans Jakob Roth, Consul-General of Switzerland, Ms Sharapova, champion of the US Tennis Open Finals, Mr. Zhou Junming, Deputy Director of the Beijing Liaison Office of the Central People’s Government stationed in the Hong Kong Special Administrative Region, famous pop star Ms. Joey Yung and Mr. Andrey N. Smorodin, Consul-General of Russia officiating the ribbon-cutting ceremony of flagship store in Oterprise Square at Tsim Sha Tsui on January 07, 2007.
2008
(From the left) Ms Cindy Yeung, Managing Director of Emperor Watch and Jewellery, Mr. Plácido Domingo, The World’s Greatest Tenor, officiating the ribbon-cutting ceremony of Emperor Watch and Jewellery Rolex Boutique at No.8 Russell Street, Causeway Bay on February 28, 2008.
2008
In July 2008, Emperor Watch & Jewellery Limited has commenced dealing on the Main Board of the Stock Exchange of Hong Kong Limited (Stock Code 887).
2009
In 2009, with the grand opening of the first Emperor Jewellery flagship store at Tsim Sha Tsui "1881 Heritage", the brand strengthens its jewellery business and image in market.
2010
In August 2010, Emperor Watch & Jewellery enters a strategic alliance with L Capital, subsidiary of LVMH Group. By teaming up with global fashion icon, Emperor Watch & Jewellery strengthen its leadership in the Asian luxury consumption market.
2014
Famous pop stars Ms. Joey Yung and Mr. Leo Ku attends Grand Opening of Emperor Jewellery’s New 1881 Heritage Image Store with Mrs. Rita Hämmerli-Weschke, Consul General of Switzerland, Mr.Chiu Kwok Hung, Executive Director of Cheung Kong (Holding) Limited and Ms. Cindy Yeung, Chairperson & Managing Director of Emperor Watch and Jewellery Limited in celebration for the opening of Patek Philippe, Chopard and Emperor Jewellery New Image Store.
2018
Emperor Watch and Jewellery’s Rolex Boutique at Chongqing Times Square had a grand opening on September 7, 2018.
2018
Emperor Watch and Jewellery’s Tudor Boutique at Beijing APM, had a grand opening on November 12, 2018 with (From the left) Mr. Daniel Neidhart, Managing Director of Rolex (Hong Kong) Limited; Mr. Eric Pirson, Director of MONTRES TUDOR S.A,; Mr. Jay Chou, Tudor’s global brand ambassador; Ms Cindy Yeung, Chairperson and Chief Executive Officer of Emperor Watch and Jewellery; Mr. Cai Zhiqiang, Chief Representative and General Manager of Beijing Office of Sun Hung Kai Properties (Beijing) Co. Ltd. as officiating guests.
2018
Emperor Jewellery’s first ever flagship store in Pavilion Kuala Lumpur, had a grand opening on November 27, 2018 with (From the left) Ms. Scha Alyahya, Malaysian celebrity; Ms Cindy Yeung, Chairperson and Chief Executive Officer of Emperor Watch and Jewellery; Mr. Tan Kok Wai, Malaysia Special Envoy to the People’s Republic of China; Ms. Joey Yung, Hong Kong Pop Star; Dato Joyce Yap, Chief Executive Officer of Retail of Pavilion Kuala Lumpur and Mr. Awal Ashaari, Malaysian celebrity as officiating guests.
2019
In November 2019, by prevailing in the publicly known cross-class trademark invalidation cases in Mainland China, trademarks “Emperor (英皇) ”and “Emperor Watch and Jewellery and the crown-shaped icon (英皇鐘錶珠寶及皇冠圖形)”have been recognized as well-known to the relevant public in Mainland China and have obtained cross-class protection by the National Intellectual Property Administration, affirming Group’s wide acknowledgement in China and its brand value.