The Tudor signature is Born To Dare, reflecting both the brand history and what it stands for today. Created by the founder of Rolex, Hans Wilsdorf, the Tudor Watch Company was born with a mission to explore new territories, offering “a watch that agents could sell at a more modest price than Rolex watches, and yet could attain standards of dependability”. Today, the collection of the award-winning Swiss-made watch brand currently includes flagship lines such as Black Bay, Pelagos, Royal, 1926 and Clair de Rose, many of which are equipped with exclusive mechanical manufacture calibres.